Zarbees
Telling the story of a natural health products brand
2014
BACKGROUND
Zarbees makes safe and effective health products for the entire family; from cough syrups to vitamin drink mixes. After rebranding to focus on the hand-picked ingredients that go into their products, Zarbees needed a new website to bring their brand platform to life and present them as a leader in natural wellness.
OUR CHALLENGE
Tell the story of a natural health products brand.
MY ROLE
I worked on this project as a Senior User Experience Designer at AKQA in 2015.
Design & develop
Zarbees customers wanted to know that the products they bought are safe to bring into their home and give to their families. Using agile methodology, we designed and developed a series of pages that told the stories of the Zarbees products and the hand-picked ingredients that made them work.
INSPIRATION & CONCEPTING
Locked in a conference room, surrounded by inspiration materials, sampling zarbees cough syrups and vitamins... it was a recipe for success from the start.
WIREFRAMES
The wireframes, Invision prototypes, and annotated specs were living documents that grew with each sprint.
DESIGN SYSTEM
Systematic templates offered us an organized approach to telling the unique story of each product and ingredient.
MARQUE VIDEO
The team produced a video for the launch of the new site.
- The live siteWe launched the redesign in 2015 and then transitioned ownership to the Zarbees' team. See what they've got now:
© 2023 Luci Laffite